MarketMind
INTERMEDIATE LEVEL

Social Media Marketing Mastery

Develop advanced strategies for organic and paid social media marketing across all major platforms relevant to the Cypriot market.

8 weeks
16 modules
250+ graduates
Explore Platforms Enroll Now
Social Media Marketing Mastery

Why This Course Matters

In today's digital landscape, social media has become the cornerstone of effective marketing strategies. For businesses in Cyprus, mastering these platforms is no longer optional – it's essential for growth and competitiveness.

Yet, simply having a social media presence isn't enough. To truly succeed, you need to understand the nuances of each platform, create content that resonates with Mediterranean audiences, and implement data-driven strategies that deliver measurable results.

This is where our Social Media Marketing Mastery course makes the difference. Beyond generic tactics, we teach you how to adapt global best practices to the unique characteristics of the Cypriot market, helping you develop strategies that actually work for local businesses.

Next Cohort Starting

July 5, 2025

Limited spots available - Reserve your place today!

85%

ROI Growth

average increase in social media ROI

75%

Engagement

increase in engagement rates

80%

Practical

hands-on projects and exercises

100%

Relevance

focus on Cypriot market needs

Who Should Take This Course?

This course is perfect for:

Marketing Professionals

Marketing specialists looking to enhance their social media skills, stay ahead of platform changes, and develop more effective strategies.

  • Master advanced targeting techniques
  • Develop data-driven strategies
  • Advance your career with specialized skills

Business Owners

Entrepreneurs and SME owners who want to maximize their social media presence, engage with customers, and drive revenue through social channels.

  • Create cost-effective social campaigns
  • Build a loyal social media following
  • Turn social followers into customers

Content Creators

Influencers, bloggers, and content creators looking to grow their audience, improve engagement, and monetize their social presence.

  • Develop a distinctive brand voice
  • Optimize content for maximum reach
  • Attract brand partnerships

Master Every Platform

Comprehensive training across all major social platforms relevant to the Cypriot market

Facebook

Despite newer platforms, Facebook remains crucial for businesses in Cyprus, with the highest penetration across age groups.

  • Advanced targeting for local audiences
  • Facebook Groups strategies
  • Business Manager & ad optimization

Instagram

The platform of choice for visual storytelling and lifestyle brands, with growing importance in the Mediterranean market.

  • Content creation for maximum engagement
  • Stories, Reels & Shop features
  • Influencer collaboration strategies

LinkedIn

Essential for B2B marketing and professional services in the growing Cypriot business ecosystem.

  • Content strategy for professionals
  • B2B marketing techniques
  • Thought leadership positioning

TikTok

Rapidly growing platform with increasing importance for reaching younger Cypriot audiences.

  • Short-form video creation
  • Trending content strategies
  • TikTok Business & ads

Twitter

Important for news, public relations, and customer service in the Cypriot market.

  • Real-time marketing techniques
  • Twitter for customer service
  • Hashtag & trend optimization

YouTube

The leading video platform for long-form content and search-driven discovery in Cyprus.

  • Video SEO & optimization
  • Channel growth strategies
  • YouTube advertising

What You'll Learn

A comprehensive curriculum covering all aspects of social media marketing

Strategy & Planning

  • 1

    Social Media Audit & Competitive Analysis

    Evaluating current performance and competitive landscape in the Cypriot market.

  • 2

    Platform Selection & Channel Strategy

    Choosing the right platforms based on audience demographics and business goals.

  • 3

    Content Calendars & Planning Systems

    Creating effective content plans and workflows for consistent execution.

  • 4

    Goal Setting & KPI Definition

    Establishing measurable objectives aligned with business outcomes.

Content Creation

  • 5

    Content Pillars & Brand Voice

    Developing a distinctive identity and content themes that resonate with Mediterranean audiences.

  • 6

    Visual Content Creation

    Design principles and tools for creating scroll-stopping images and graphics.

  • 7

    Video Creation Techniques

    Producing engaging video content for various platforms, even with limited resources.

  • 8

    Copywriting for Social

    Writing compelling captions, headlines, and calls-to-action that drive engagement.

Growth & Engagement

  • 9

    Community Building & Management

    Creating active, engaged communities around your brand in the Cypriot context.

  • 10

    Influencer Marketing

    Identifying, partnering with, and measuring the impact of local influencers.

  • 11

    Engagement Tactics & Algorithms

    Understanding and leveraging platform algorithms to maximize organic reach.

  • 12

    Crisis Management

    Handling negative feedback and crisis situations on social media effectively.

Paid Social & Analytics

  • 13

    Paid Social Strategy

    Creating effective paid campaigns tailored to the Cypriot market.

  • 14

    Advanced Targeting & Optimization

    Precise audience targeting and campaign optimization techniques.

  • 15

    Social Media Analytics

    Measuring performance and extracting actionable insights from data.

  • 16

    ROI Measurement & Reporting

    Demonstrating the business impact of social media activities.

Meet Your Lead Instructor

Learn from industry experts with real-world experience

Eleni Mavridis

Social Media Marketing Lead

Maria has spent over 8 years managing social media for some of Cyprus's most prestigious brands, including luxury hotels, tourism boards, and consumer products. Before joining MarketMind, she led social media strategy for a major hospitality group, where she increased social-driven bookings by 127% and built an engaged community of over 500,000 followers across platforms.

Her approach combines creative content strategies with data-driven optimization, ensuring campaigns not only look good but deliver tangible business results. Maria specializes in helping businesses navigate the unique challenges of social media in the Mediterranean market, from seasonal targeting to multilingual content strategies.

She holds certifications from Facebook Blueprint, Google Digital Garage, and HubSpot Academy, and stays at the cutting edge of platform changes and opportunities.

Investment & Payment Options

Flexible options to suit your needs

Pay in Full

€720

€649

One-time payment

  • Save €71 with upfront payment
  • Full immediate access to all course materials
  • Bonus: Social media content calendar template
Choose This Option

Installment Plan

Most Popular

€240

x 3 monthly payments

  • Same total price (€720) spread over 3 months
  • No interest or hidden fees
  • Automatic monthly payments
Choose This Option

Group Enrollment

€552

per person (3+ people)

  • 15% discount for groups of 3 or more
  • Perfect for teams and organizations
  • Team project options available
Choose This Option

All Payment Options Include

Full 8-week course access
12 months of course updates
Platform-specific certifications
Access to alumni network

Need a custom payment solution or have questions?

Contact Us

Frequently Asked Questions

Everything you need to know about this course

Is this course suitable for beginners?

While this is an intermediate-level course, motivated beginners can still benefit. Ideally, you should have a basic understanding of social media platforms and marketing principles. If you're completely new to digital marketing, we recommend starting with our Digital Marketing Fundamentals course first. However, if you're committed to learning, we provide supplementary materials to help bridge knowledge gaps.

Do I need to have my own business to benefit from this course?

Not at all! This course is valuable for business owners, marketing professionals, content creators, and anyone looking to develop social media skills. If you don't have your own business, you'll work on either a fictional case study or a real-world project for one of our partner organizations. This ensures you graduate with a portfolio of work regardless of your current situation.

How much time should I expect to commit each week?

You should plan to dedicate 7-10 hours per week to get the most from this course. This includes attending or watching the weekly live sessions (2-3 hours), completing assignments (3-4 hours), and participating in the community discussions (2-3 hours). The course is designed with busy professionals in mind, with recorded sessions and flexible deadlines to accommodate different schedules.

Will I need any special software or tools?

Most of the course can be completed using free tools and platform-native features. For graphic design, we recommend Canva (free version is sufficient) or Adobe Creative Suite if you already have access. For analytics and scheduling, we'll introduce you to both free and paid options, but no paid subscriptions are required to complete the course. We provide a detailed technology guide before the course begins.

How does this course differ from free online tutorials?

While free tutorials can be helpful, they often lack the depth, structure, and personalization that makes our course effective. Our key differentiators include: 1) Custom tailoring to the Cypriot market, 2) Personalized feedback on your work from industry experts, 3) A structured curriculum that builds skills systematically rather than piecemeal, 4) Access to a community of peers and professionals, and 5) Ongoing support beyond course completion. The result is accelerated learning and practical skills that free tutorials simply can't provide.

Ready to Master Social Media Marketing?

Join our next cohort and transform your social media skills. Limited spots available - secure yours today!

Enroll Now Have Questions?

Social Media Marketing Mastery Course in Cyprus

Our Social Media Marketing Mastery course is the most comprehensive social media education program available in Cyprus. Designed specifically for the unique challenges and opportunities of the Eastern Mediterranean market, this course equips marketers, business owners, and content creators with the advanced strategies and practical skills needed to excel across all major social platforms.

The social media landscape in Cyprus has evolved significantly in recent years, with platforms like Instagram, Facebook, and TikTok becoming essential channels for businesses looking to connect with local and international audiences. However, effectively navigating this landscape requires specialized knowledge that goes beyond generic social media advice.

Our course addresses the specific needs of the Cypriot market, from multilingual content strategies that resonate with both Greek and English-speaking audiences to seasonal campaign planning aligned with Mediterranean tourism patterns. Led by Maria Demetriou, a seasoned social media strategist with extensive experience in the local market, each module delivers practical insights that can be immediately applied to drive meaningful results.

What truly sets this course apart is our commitment to hands-on learning. Through practical exercises, platform-specific projects, and real-world case studies, students develop not just theoretical knowledge but practical skills and a portfolio of work that demonstrates their expertise. This approach has helped hundreds of graduates secure new jobs, advance their careers, and dramatically improve their business's social media performance.

With flexible learning options, personalized feedback, and a supportive community of fellow practitioners, MarketMind's Social Media Marketing Mastery course represents the gold standard for social media education in Cyprus. Whether you're looking to enhance your professional skills, grow your business's online presence, or build a career in social media marketing, this course provides the specialized knowledge and practical expertise needed to succeed in today's competitive digital landscape.

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