Digital Marketing Fundamentals

80%

Career Growth

of graduates report career advancement

90%

Satisfaction

student satisfaction rate

70%

Practical

of course content is hands-on projects

75%

Localized

content tailored for Cypriot market

Next Cohort Starting

June 15, 2025

Limited spots available - Reserve your place today!

Course Overview

Our Digital Marketing Fundamentals course is designed to give beginners a comprehensive foundation in all aspects of digital marketing. You'll learn the essential concepts, strategies, and tools needed to create and manage effective campaigns across multiple digital channels.

What makes this course unique is our focus on the Cypriot market - you'll learn how to apply global best practices to the specific context of marketing in Cyprus and the Mediterranean region. From understanding local consumer behavior to navigating regional regulations, we ensure you're equipped with knowledge that's immediately applicable.

The course combines theoretical knowledge with hands-on practical exercises, ensuring you not only understand the concepts but can apply them effectively. You'll work on real-world projects, analyze case studies from Cypriot businesses, and build a portfolio of work that demonstrates your new skills.

Whether you're looking to advance your career, market your own business more effectively, or just develop a valuable new skill set, this course provides the solid foundation you need to succeed in digital marketing.

Is This Course For You?

This course is perfect for:

Business Owners

Small and medium business owners who want to effectively market their businesses online and understand how to make the most of their digital marketing budget.

Learn to market your business without agencies
Maximize ROI on your marketing spend
Better evaluate marketing professionals

Career Changers

Professionals looking to pivot into marketing from other fields, who need a comprehensive foundation in digital marketing principles and practices.

Build a portfolio of real marketing work
Learn marketable skills for a new career
Network with industry professionals

Marketing Novices

Junior marketers or professionals in related fields who need to develop a strong foundation in digital marketing principles and practices.

Fill knowledge gaps in your marketing education
Develop practical skills to advance your career
Get certified to stand out in job applications

What You'll Learn

A comprehensive curriculum covering all aspects of digital marketing

1

Introduction to Digital Marketing

Understanding the digital marketing landscape and how it applies to the Cypriot market.

Digital marketing ecosystems and channels
Key metrics and performance indicators
The marketing funnel and customer journey

2

Digital Marketing Strategy

Creating effective digital marketing strategies tailored to business goals.

Setting SMART marketing objectives
Target audience identification and personas
Budgeting and resource allocation

3

Website Optimization

Creating and optimizing websites for marketing effectiveness.

Website usability and user experience
Landing page optimization
Mobile optimization essentials

4

Search Engine Optimization (SEO)

Fundamentals of improving website visibility in search engines.

On-page and off-page SEO techniques
Keyword research for the Cypriot market
Technical SEO fundamentals

5

Content Marketing

Creating valuable content that attracts and engages your target audience.

Content strategy development
Different content formats and their uses
Content creation and distribution

6

Social Media Marketing

Leveraging social platforms to reach and engage with your audience.

Platform selection and strategy
Creating engaging social content
Social media management tools

7

Pay-Per-Click Advertising

Creating and managing effective paid advertising campaigns.

Google Ads fundamentals
Ad copywriting and design
Campaign optimization techniques

8

Email Marketing

Building and nurturing customer relationships through email campaigns.

Email campaign strategy and planning
List building and segmentation
Email automation and optimization

9

Analytics and Data

Measuring, analyzing, and optimizing your marketing performance.

Google Analytics fundamentals
Key performance indicators (KPIs)
Data-driven decision making

10

Mobile Marketing

Strategies for reaching and engaging customers on mobile devices.

Mobile-specific marketing strategies
SMS and app marketing
Location-based marketing

11

Conversion Rate Optimization

Techniques to improve the percentage of visitors who take desired actions.

Conversion funnel analysis
A/B testing methodologies
Behavioral psychology in marketing

12

Digital Marketing Integration

Bringing all channels together into a cohesive marketing strategy.

Omnichannel marketing approaches
Campaign integration and management
Final project: Complete marketing plan

Meet Your Lead Instructor

Learn from industry experts with real-world experience

Zoe Katsaros

Head of Curriculum & Digital Marketing Lead

Helena brings over 10 years of digital marketing experience to the classroom, having worked with major brands across Cyprus and the Mediterranean region. Prior to joining MarketMind, she led the digital marketing department at one of Cyprus's largest tourism companies, where she oversaw strategies that doubled online bookings over a three-year period.

Her teaching approach combines theoretical knowledge with practical, hands-on exercises based on real-world scenarios she's encountered throughout her career. Helena specializes in helping beginners understand complex marketing concepts in a clear, accessible way, ensuring you not only learn the "what" but also the "why" and "how" of effective digital marketing.

Investment & Payment Options

Flexible options to suit your needs

Pay in Full

€550

€499

One-time payment

Save €51 with upfront payment
Full immediate access to all course materials
Bonus: 1 additional 1-on-1 mentoring session

Choose This Option

Installment Plan

Group Enrollment

€424

per person (3+ people)

15% discount for groups of 3 or more
Perfect for teams and colleagues
Group project options available

Choose This Option

All Payment Options Include

Full 6-week course access

12 months of course updates

MarketMind certification

Access to alumni network

Need a custom payment solution or have questions?

Contact Us

Frequently Asked Questions

Everything you need to know about this course

Do I need any prior marketing knowledge?

Not at all! This course is specifically designed for beginners with no prior marketing experience. We start with the fundamentals and gradually build up to more advanced concepts, ensuring everyone can follow along regardless of their background.

How much time should I commit each week?

We recommend dedicating 5-7 hours per week to get the most out of the course. This includes attending or watching the weekly live sessions (2 hours), completing assignments (2-3 hours), and participating in the community discussions (1-2 hours). The course is designed to be flexible, with recorded sessions and materials available for you to study at your own pace.

Is the course entirely online or are there in-person sessions?

We offer both fully online and hybrid options. The online version gives you complete flexibility to learn from anywhere, while the hybrid option includes weekly in-person workshops in either Nicosia or Limassol. Both versions provide the same curriculum, projects, and certification, so you can choose the format that best suits your learning style and schedule.

What happens if I miss a live session?

All live sessions are recorded and made available in our learning platform within 24 hours. You can watch the recording at your convenience and post any questions you have in our community forum. Our instructors actively monitor the forum and respond to questions, ensuring you don't miss out on any important information or interactions.

Will I receive a certificate after completing the course?

Yes! Upon successful completion of the course and all required projects, you'll receive a MarketMind Digital Marketing Fundamentals Certification. This certificate is recognized by businesses throughout Cyprus and the Mediterranean region, and can be added to your LinkedIn profile and resume. Many of our graduates have used this certification to secure new jobs or promotions.